Description
There should be an executive summary of less than two pages at the start of the business plan which sells the plan and highlights its features. A company summary should be included containing a factual description of the company, its owners and history. There needs to be a section referring to products and or services and their points of difference in the market. It is essential to include a market analysis providing a summary of typical
customers, listing competitors, referring to the market size and the expected growth. It is important to have a section for strategies and implementation describing how the product will be sold and how the plan will be sold and how the plan will be put into action together with its milestones. There needs to be a financial plan indicating sales, cash flow and profits. The background of the management team together with their experience and key accomplishments should be contained in a management summary. Individuals could choose to hire a professional to write a business plan for them or they could attempt to write their own making use of the excellent business planning software or books that are availabl
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